Last week AMG was invited to a private industry round table discussion on branding. Hosted by Maurice Garland, Moses Davis, Bem Joiner, and Ian Ford, the event was a great opportunity to spark the wheels of the industry in a positive direction of re-thinking current notions of branding our artists.
Over at Music Think Tank, Bobby Owsinski, author of 13 books on music and the business of music wrote the following piece about branding the next day:
A brand is a promise of quality and consistency. Brand management is protecting the image of the brand and carefully selecting how to best exploit it.
For an artist, that means a consistency of persona, and usually a consistency of sound. Regardless of what genre of music the artist delves into, the feel is the same and you can tell it’s the artist at first listen.
In order for an artist to recognize and successfully promote their brand, they must:
- Have a great sense of self-knowing. You must know who you are, where you came from, and where you’re going.
- You must know what you like and don’t like, and what you stand for and why.
- And you must have an inherent feel for your sound and what works for you.
Your brand may be as much about your image as your music, although this sometimes happens by accident rather than design. And that differentiates a superstar from a star, and a star from some who wants it really badly but never seems to get that big break. Recognizing your brand is an elementary but vital step to a successful career.
Sounds of Progression coalesced the experiences and positions of everyone from radio veteran Mo Reilley and music retailer Des Williams to DJ Trauma and marketing coordinator for Warner Brothers’ Moses Davis. This and every Sounds of Progression was designed to be results oriented open dialogue in which quality questions, input, and networking will hopefully engender the change needed to get the Atlanta industry to the next level.
AMG extends a special thanks to Moses Davis for the invite and we look forward to the next SoP event!