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5 People You Need On Your Team
1. Public Relations Professional
As an entertainer, athlete, or business you want to make sure that the public:
- Knows Why You Are Relevant (what you are currently doing that is newsworthy or important)
- Has The Desired Impression Of You (do you love charity, are you a rebel, are you family oriented)
- Has A Source to Obtain Official Information About You (someone to respond to the blog post about you on media take out, magazine writer seeking info for a review)
A Great PR Professional will be able to handle these things. They should have contacts and solid relationships with media sources. Examples of a person with a great publicist is Beyonce. The public sees her as a southern sweetheart, she’s never connected with drama, and somehow maintains a cloak of privacy despite being a mega-star.
Pay attention to this:
MANAGERS AND AGENTS ARE DIFFERENT!
I cannot stress this enough! An agent is the person responsible for finding you jobs, shows, etc. In some statesan agent must be specifically licensed to procure employment on behalf of individuals….READ THE COMPLETE NEWSLETTER HERE